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To help individuals understand how to create value and build customer relationships,Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. If you would like to purchase both the physical text and MyLab Marketing. Pearson representative for more information. Students, if interested in purchasing this. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories. Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. To help individuals understand how to create value and build customer relationships. Principles of Marketing helps readers master. Help readers learn how to create value through. Kotlerįor Principles of Marketing courses that require a comprehensive text. Principles of Marketing (17th Edition) by Philip T. Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing.
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System requirements for accompanying computer disc: Windows 95/98/NT/2000Īccess-restricted-item true Addeddate 19:12:25 Bookplateleaf 0004 Boxid IA130323 Boxid_2 CH120121102-BL1 Camera Canon EOS 5D Mark II City Upper Saddle River, NJ Comment Removing Scanfee from Billable Books scanned before June 2011 which appear to have manually set scanfees DonorĪlibris Edition 9th ed. Competitive strategies: attracting, retaining, and growing customers - The global marketplace - Marketing and society: social responsibility and marketing ethics - Appendix 1: Measuring and forecasting demand - Appendix 2: Marketing arithmetic - Appendix 3: Careers in marketing Product and services strategy - New-product development and product life-cycle strategies -Pricing products: pricing considerations and approaches - Pricing products: pricing strategies - Distribution channels and logistics management - Retailing and wholesaling - Integrated marketing communications strategy - Advertising, sales promotion, and public relations - Personal selling and sales management - Direct and online marketing: the new marketing model - Managing marketing. Marketing research and information systems - Consumer markets and consumer buyer behavior - Business markets and business buyer behavior - Market segmentation, targeting, and positioning for competitive advantage - Developing the marketing mix. Marketing in a changing world: creating customer value and satisfaction - Strategic planning and the marketing process - The marketing environment - Developing marketing opportunities and strategies. Understanding marketing and the marketing process. Includes bibliographical references and indexes
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